Types of Point of Purchase Merchandising Displays
Point of purchase merchandising displays are used by brands and retailers to advertise their products, increase sales, and enhance the customer experience. Often custom, they can range from plastic countertop merchandisers near the register to large freestanding displays on an aisle end cap and everything in between. They are a fundamental marketing strategy for retail stores, groceries, and other brick-and-mortar locations. These displays are essential tools to educate shoppers about your product or brand, and a lot of them are even designed to increase impulse purchases.
In addition to product packaging, POP displays are an important part of your overall marketing strategy, and can boost your brand’s in-store visibility as well as your ROI. There are three main types of point of purchase merchandising displays from the right retail store fixture manufacturers: temporary, semi-permanent, and permanent. These are each appropriate for different circumstances. Temporary Displays These are ideal for temporary advertising campaigns or new product line launches. They are typically made of corrugated cardboard, and can be label laminated or direct printed for maximum eye appeal.
They are also a great option for seasonal branding or consumer goods and alcohol categories that frequently market around holidays or special events. You may visit our site or read more here to learn further. While they can be less expensive than more durable displays, they are prone to wear and tear, so they need to be carefully maintained. Using levelers can prolong the lifespan of a freestanding display, and adding toe kicks or dark colors in high-traffic areas can prevent scuffs and dents. Merchandising Fixtures These merchandising displays are designed to attract the attention of customers while making the most efficient use of store space. They can be fabricated from vibrant cardboard, acrylic, metal, or wood and will feature your company’s branding.
They can be customized to fit any size of store and are usually easy to assemble. When a brand chooses to install a point of purchase display, they must consider its location within the store and how it will interact with other items on the shelf. These factors can help a brand determine which type of merchandising display is most effective for its products, and the best way to implement them. Whether you’re looking for a temporary or permanent display, the right one will help your brand stand out and grab attention. Ask your merchandising supplier about all the options available and how you can optimize your in-store displays for maximum impact and ROI. You can also find more unique ways to promote your products by placing them in areas that are otherwise unseen. For example, you could use POP displays to highlight specific colors or designs of your products. This will allow your products to stand out from other products and draw a customer’s eye, which may help you boost your sales.
The most effective point of purchase merchandising displays can help you boost sales by increasing the number of customers who make eye contact with your products and engage with them. They can also lead to increased purchases by educating shoppers on the unique qualities of your products or brand, which may increase their confidence in making a purchase. Check this out: https://www.britannica.com/topic/chain-store
